Phil Slorick
Author Archives: Phil Slorick

How to Not Be Scared of Networking

I don't know about you, but I've always found networking to be a mildly terrifying experience. Joining a group of strangers and 'working the room' is the kind of thing that fills introverts like me with dread. So it'll come as no surprise to you that I hardly consider myself an expert on the subject. Over the […]

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What You Can Learn from Martin

Martin is a big guy. And not in a good way. Mid-fifties, 5’10”, shaved head and carrying a lot of weight in all the wrong places. Martin would happily admit all of this to you himself. He likes to talk, does Martin. I see him often and I can’t think of a time when he […]

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The Only Marketing Metric Worth Tracking

I got an email from my friends at Social Media Examiner. Well, ok, I don’t know them personally. But that’s how it is isn’t it, in the world of ‘social’ - we’re all friends. Anyway, this email… The subject line was enticing, though perhaps not in the way the writer had intended: ‘10 Metrics to […]

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3 Simple Steps to Knowing What Your Customers Really Want

Do you know what your customers really want? It's one of the most crucial things to understand in business, yet 99% of business owners simply never stop to think about it. I've  got a simple 3-step formula to share with you here, that'll help you uncover what really motivates your customers to buy from you. […]

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The Secret to Successful Advertising

How much is too much? It’s an interesting question. And one that you, as a business owner, have probably asked yourself, possibly without even realising it. It’s a perennial question, used to judge when to stop contacting a prospect who hasn’t yet bought. How many times should you follow up? How many times does a […]

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Why your story matters

This was fascinating. If you’ve heard of Quest Nutrition - maybe you’re one of their many many customers, them being a $billion company and all that - you might have come across their co-founder and president, Tom Bilyeu. He’s an inspiring guy. I recently heard a lengthy interview with Mr Bilyeu, and what was especially […]

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