What You Can Learn from Martin

Martin is a big guy. And not in a good way. Mid-fifties, 5’10”, shaved head and carrying a lot of weight in all the wrong places. Martin would happily admit all of this to you himself. He likes to talk, does Martin. I see him often and I can’t think of a time when he […]

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The Only Marketing Metric Worth Tracking

I got an email from my friends at Social Media Examiner. Well, ok, I don’t know them personally. But that’s how it is isn’t it, in the world of ‘social’ - we’re all friends. Anyway, this email… The subject line was enticing, though perhaps not in the way the writer had intended: ‘10 Metrics to […]

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3 Simple Steps to Knowing What Your Customers Really Want

Do you know what your customers really want? It's one of the most crucial things to understand in business, yet 99% of business owners simply never stop to think about it. I've  got a simple 3-step formula to share with you here, that'll help you uncover what really motivates your customers to buy from you. […]

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The Secret to Successful Advertising

How much is too much? It’s an interesting question. And one that you, as a business owner, have probably asked yourself, possibly without even realising it. It’s a perennial question, used to judge when to stop contacting a prospect who hasn’t yet bought. How many times should you follow up? How many times does a […]

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Why your story matters

This was fascinating. If you’ve heard of Quest Nutrition - maybe you’re one of their many many customers, them being a $billion company and all that - you might have come across their co-founder and president, Tom Bilyeu. He’s an inspiring guy. I recently heard a lengthy interview with Mr Bilyeu, and what was especially […]

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What you need to know about internet marketing in 2016

Noticed anything odd on Google recently? Well, on Monday 22 February something pretty seismic happened. Seismic, but not surprising if you've been paying attention. I'll come back to that in a mo. The thing is, in a bitter twist of irony, if you market your business effectively, using proven strategies that get results, you need […]

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